SROBUX

Service Design & Content Design

Ticket Resale

  • Change of plans? No worries 💸

    Can’t make the train?

    Now

    Sell your ticket to other passengers.

    💸 Your ticket sold!

    Now

    £9.99 is on its way to your account. Boom.

  • To populate the supply-side of the market, users can access sale controls via an entry-point in ‘Manage my booking’. There, tickets that sell quickly are marked with a small flair.

  • Tapping through via an info icon brings up an explanatory sheet.

  • Resold tickets are marked with custom iconography within search results.

  • Buyers can also set up ‘Auto-buy’. We use a small callout here to again reference ‘hot’ tickets.

  • An animated success screen and a full suite of push notifications support the experience.

Overview

With Ticket Resale, Trainline allows users to resell unwanted tickets.
We conceptualised, designed and prototyped at pace. Relying heavily on competitor research, historic user testing, and my prior experience designing in-app economies, we produced a striking feature.

Approach

Our customer mapping identified key pain points relating to unwanted tickets. Generally, users feel afraid to buy tickets in advance, worrying that their plans will change. Our service blueprint accounts for three archetypal needs: browsing, buying and selling. To populate our economy and drive uptake, we place vibrant imagery at key touchpoints. Our content is modern and energetic, with key references to price appealing to 'savvy savers'.

Trainline

London