SROBUX
A significant number Trainline users like to shop for tickets far in advance of their intended travel time. This can cause problems for some customers, as cheaper Advance fares might not be available yet. Ticket Alerts aim to solve this, while promoting retention.
The impact of missing Advance fares can be significant for users seeking lower prices. This justifies taking a larger piece of real estate to signpost the entry point for Ticket Alerts. Via a link, users can access a half-screen modal that succinctly articulates the benefit of Advance Fares, and offers a clear remedy.
Trainline
London